Cosmetics brand Beauty of Joseon has surpassed 1 million followers on Instagram on Monday as Korean beauty labels continue to gain global traction. Goodai Global said the milestone is “a meaningful indicator that proves the brand’s global fandom."
The renovated Olive Young 'Myeong-dong Town' branch draws tourists with its trendy K-beauty products, expanding its customer base to a global audience.
Korea JoongAng Daily Sitemap
